PROFOTO
The Profoto Philosophy
The cornerstone of the Profoto design philosophy is to create tools for “shaping light.” The result is a totally modular system that is easy to understand and work with.
Perfect light
After considering natural light, the light you create is the most important element. Natural light comes in unending varieties of hue and character. As a photographer, you can choose to patiently wait for the perfect light. Or create it, using the right tools, to control, complement, or recreate the beauty that nature provides.
Optically designed light shaping tools
The Profoto philosophy demands that tools be designed to shape light in specific ways, with minimum effort. Profoto’s unique modular system of optically designed light shaping tools allow you create the “perfect light” on demand. With them, you can work simply, consistently, and efficiently. To systematically create different types of light, you need to start with the basic concepts of direct, diffused and reflected light. The possibilities are endless, but the process should be creative, without being time consuming.
Achieve a distinctive quality of light
With Profoto, you select from a versatile, modular system of light shaping instruments. Each with the ability to create its own distinct character of light. So you can create your own style. With the confidence that you get the same, consistent quality of light – flash-to-flash, shot-to-shot, in the studio, or on location. Using the same instruments that interchangeably fit a complete system of studio and location generators, or self contained units.